I’m Alex, founder of Rooted Creative Design. With a background in counseling and marketing, I help thoughtful businesses create brands and websites that feel authentic, connected, and built with purpose.
I’ve always been drawn to work centered on people—their stories, their growth, and the ways meaningful connection can create lasting change.
For 12 years, I worked at a private therapeutic school supporting students and families. I began as a student therapist and later transitioned into a marketing role, where I discovered a love for strategy, storytelling, and creating experiences that help people feel understood.
That shift wasn’t about leaving one passion behind—it was about finding a way to combine different strengths in a season of life that needed flexibility.
As a mom of three, building work that allowed space for both family and creativity became increasingly important to me.
Rooted Creative Design grew from that place.
What began as an opportunity to use my background in communication and strategy evolved into a studio rooted in intentional design, thoughtful storytelling, and helping businesses show up in ways that feel authentic and aligned.
Today, I bring together my experience in counseling, marketing, and design to help small businesses, helping professionals, and heart-led entrepreneurs create brands and websites that reflect who they are and connect with the people they serve.
And now, I’m entering another meaningful season—returning to private therapy part-time while continuing to grow Rooted Creative Design.
Because whether I’m sitting with a therapy client or partnering with a business owner, the heart of my work is the same: understanding people, creating connection, and helping others show up with confidence and clarity.
Listen First
Every project starts with understanding—not assumptions.
My Philosophy
Design with Intention
Beautiful design should support clarity and connection.
Build for Growth
Create something that supports where your business is headed.
Rooted in Nature
Whether I’m watching my kids play in the backyard, hiking in the mountains, or sitting with my feet in a river, nature is where I feel most connected and recharged.
What Grounds Me
Helping People Find Their Identity
One of my favorite parts of branding is helping people uncover who they are and translate that into something visible and meaningful. I love helping businesses gain clarity through design—and helping therapy clients recognize their value and importance in the world.
Building a Life with Intention
At this stage of life, I’m creating work that allows space for both purpose and presence—showing up for my clients, growing creatively, and making room for the everyday moments that matter most.
Collecting Memories Over Things
I’m far more inspired by experiences than possessions. Traveling, exploring new places, and creating meaningful memories with the people I love will always matter more to me than collecting things. One day, I’d love to live abroad and experience a new way of life.
Ready to create something rooted in purpose?
Whether you're launching, evolving, or starting fresh, I’d love to hear what you're building.
