Grounded design

for growing
brands.

Website designer working on a custom Squarespace website in a warm creative studio.

Custom Squarespace websites and thoughtful design for small businesses and helping professionals—built with clarity, intention, and room to grow.

WEBSITES WITH ROOTS

A website that fits where you're going.

Whether you’re building your first website or ready for one that better reflects the business you’ve grown into, figuring out what to say, what you need, and how it should all come together can feel like a lot.

That’s where I come in.

I help small businesses and helping professionals turn their ideas, services, and personality into thoughtful Squarespace websites that feel clear, cohesive, and genuinely their own.

Because your website shouldn’t just look good. It should help the right people understand what you do, connect with your business, and know what to do next.

HOW I CAN HELP

Choose the support that fits where you are.

Whether you’re starting from scratch, ready for a more intentional website, or need help bringing the bigger picture together, there’s a place to begin.

Starter Site

A minimalist line drawing of a plant with roots, surrounded by icons representing communication, notes, and data.

A simple, intentional place to start

A streamlined 3-page Squarespace website for businesses that already have their branding, copy, and images ready to go.

Starting at $750

Custom Website Design

Minimalist line drawing of a laptop with nature-inspired elements, including leaves, rocks, and a winding path, suggesting eco-friendly or nature-themed digital content.

Your vision, thoughtfully brought to life.

A fully customized Squarespace website for businesses with an established brand and content that’s nearly ready—you just need help organizing it, refining it, and turning it into a cohesive online presence.

Starting at $1,000

Website Strategy + Design

Minimalist line drawing of two speech bubbles intertwined with a flowering plant, surrounded by decorative dots and sparkles.

Clarity first. Design second.

My signature service for businesses that need more than a website build. We’ll clarify your message, organize your content, plan the experience, and bring it all together in a custom Squarespace website.

Starting at $1,500

Growth starts with strong roots.

Let’s build an online presence that feels clear, intentional, and genuinely connected to your business.

White outline of a botanical plant with slender leaves on a black background.

THE PERSON BEHIND ROOTED

Before I became a website designer, I spent more than a decade as a therapist—learning how to listen closely, ask thoughtful questions, and make sense of complicated stories.

Turns out, those skills translate pretty well.

Today, I bring that same curiosity and thoughtfulness to Rooted Creative Design. I help small businesses and helping professionals get clear on what they want to say, who they want to reach, and how to bring it all together in a website that feels like them.

The strategy behind the design matters just as much as the design itself.

Alex, founder and website designer at Rooted Creative Design.

When your brand feels like you, your audience feels it too.

Ready for a website that feels like you?

Have an idea in mind, or still figuring out exactly what you need? You don’t have to have it all mapped out before reaching out.

Tell me a little about your business, where you are now, and where you’d like to go. We’ll figure out the right next step from there.

Letters from Rooted

A workspace featuring a wooden desk with an open notebook, a gold pen, a potted plant, a laptop displaying a website titled 'Rooted in Purpose,' a ceramic cup filled with a beverage, scattered photographs, and a stack of books including titles related to mindfulness and brand values. A framed handwritten note hangs on the wall in the background.