I Just Rebranded a Business I Just Started

Rooted Creative Design is about two months old, and today I basically rebranded it.

I know. Two months.

I could probably pretend this was always part of the plan, but it definitely wasn't. When I launched Rooted, I liked the brand. I had chosen colors I liked, fonts that worked, a logo I was happy with, and I had spent A LOT of time building the website.

I was proud of it.

But over the last couple of months, I kept noticing little things that didn't feel quite right anymore.

Nothing was necessarily wrong. It just wasn't feeling as much like me as I wanted it to.

And if I'm building a business around helping other people create brands and websites that actually feel like them, that seemed like something I should probably pay attention to.

Apparently, you learn a lot by actually doing the thing.

When I started Rooted, I had an idea of what I wanted the business to be.

Now I've had the chance to actually work with clients.

I've built websites. I've worked through branding decisions with other people. I've figured out what parts of the process I love most. I've also started to recognize my own design style a little more.

That last one has probably been the biggest surprise.

It's one thing to sit down before you launch a business and decide, This is what my brand is going to look like.

It's another thing to spend a couple of months creating things and start noticing what you naturally come back to over and over again.

I started realizing that Rooted could be warmer. A little bolder. A little less safe.

So today, I started changing things.

And then I kept changing things.

What started as a few updates turned into new colors, new typography, changes to the website, updated graphics, and me staring at approximately 700 different versions of the same section trying to figure out why something still felt off.

If you've ever designed your own website, you know.

At one point today I had spent an embarrassing amount of time on ONE section of my Website Design page.

One section.

But eventually it clicked.

And as I looked at everything together, Rooted felt more like Rooted.

Or maybe more accurately, it felt more like my Rooted.

I did have the thought: Shouldn't I have known this already?

I'm a designer.

I literally help people make these decisions.

So yes, there was definitely a part of me wondering whether changing my own brand this soon made me look like I didn't know what I was doing.

But I don't think that's what happened.

I think I know my business better now than I did two months ago.

That's it.

The first version of Rooted wasn't a mistake. It was based on everything I knew about the business at the time.

Then I learned more.

I don't think we talk about that enough when people are starting businesses. There's so much pressure to figure everything out before you launch—the perfect name, the perfect logo, your colors, your services, your website, your ideal client.

But how are you supposed to know all of that before you've actually done the work?

You can make thoughtful decisions. You can do the research. You can have a clear vision.

And you can still change your mind.

I'm actually glad I didn't wait.

I could have spent another six months trying to perfect Rooted before launching it.

Instead, I launched.

I got to work.

And the work taught me what I couldn't have figured out by sitting in Canva moving colors around.

That's something I want to remember when I'm working with new business owners, too.

Your first website doesn't have to be your forever website. Your first brand doesn't have to lock you into one version of your business. You don't need to know exactly what everything will look like five years from now.

You need something that represents you and your business now.

And if you learn something six months from now—or two months from now—that makes you want to change it?

You're allowed to.

Today wasn't really about fixing a bad brand.

It was about letting Rooted catch up with everything I've learned since I started it.

And after spending basically my entire day obsessing over fonts, colors, images, spacing, buttons, and one particularly stubborn Website Design section...

I think we're there.

At least for now. :)